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Minority Rule

Minority Rule

Regular price £18.99 GBP
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  • All proceeds directly fund our people-powered, independent journalism
  • 100% recyclable packaging sourced from Kite Packaging, a worker-owned and carbon-neutral certified company.

As the world burns, mega-corporations are reporting record profits. How are they getting away with it? Minority Rule dives into the culture wars of our time as a deafening culture of distraction from what truly unites us. 

Ash Sarkar’s eye-opening debut book interrogates how our world is increasingly defined by inequality, insecurity, lack of community and information overload. Minority Rule chronicles the rise of identity politics on the left and right alike, and how social attitudes changed as our economic model became ever more rigged over the 2010s.

To unpick these concerns, Sarkar dives into the concept of 'minority rule’ to describe the irrational fear that minorities are trying to overturn and oppress majority populations. Interrogating this ‘fear’, Sarkar reveals how minority elites rule majorities by creating the culture wars that have taken over our politics, stoking fear and panic in our media landscape. Most crucially, Sarkar examines how our first step towards building a better future should be understanding our present and how we got here.

Author bio

Ash Sarkar is a writer, lecturer, journalist, political commentator alongside Director and Contributing Editor of Novara Media. She has written for the Guardian, Independent and Huffington Post, with regular appearances on British television and radio, including 'Question Time', 'Good Morning Britain' and 'Jeremy Vine' on 5. She has been called one of ‘the internet’s best left-wing thinkers’ by the Spectator, and was named Media Personality of the Year by the Asian Media Awards in 2019. Sarkar also lectures at the Sandberg Instituut in Amsterdam, and has taught Global Politics at Anglia Ruskin University. Minority Rule is her first book.

Ethical policy

All of our packaging is from Kite Packaging, a worker-owned company committed to minimising their impact on the environment  at every step of production.

To make it as easy as possible to reuse or recycle the packaging once your order arrives, everything is packed in recyclable materials which can be recycled in standard council-issued recycling bins. Our void filling packaging is either recyclable cardboard or reused bubble wrap from previous orders. 

For more about our ethical pledges and manufacturing partners, check out our full Ethical Policy.

Shipping, delivery & returns

UK delivery

All orders are sent via Royal Mail’s 48 hour tracked delivery service, with an average delivery time of 2-3 working days. We aim to post orders within seven calendar days from the point of purchase.  

International deliveries

We dispatch all of our overseas orders via Royal Mail’s tracked delivery service with an average delivery timeframe of 2 weeks. All international orders may be subject to duties and taxes which may incur additional costs. Please check your order tracking details, as you may have to collect your order from customs or a post office.

Due to the volatile nature of US import duty charges, we are sadly no longer able to ship to the USA.   

For more information, check out our full Shipping, Delivery & Returns Policy.

Contact

Got a question? Drop us an email at merch@novaramedia.com.

Please note: Our shop is staffed by one part-time staff member, so all emails will be responded to during their working hours. Thank you for your patience and understanding.

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